Doritos Blaze scores 8.4 — Tectonic Crunch certified·Kettle Brand Jalapeño hits 7.8 on the Chipter Scale·New review: Cape Cod Sea Salt — 6.9 — almost seismic·Submit your chip for review·Zapp's Voodoo reaches 9.1 — Epicenter Elite·Paqui Ghost Pepper — your tongue will file a complaint·Doritos Blaze scores 8.4 — Tectonic Crunch certified·Kettle Brand Jalapeño hits 7.8 on the Chipter Scale·New review: Cape Cod Sea Salt — 6.9 — almost seismic·Submit your chip for review·Zapp's Voodoo reaches 9.1 — Epicenter Elite·Paqui Ghost Pepper — your tongue will file a complaint·

The record — 1853 to now

a brief history
of the chip.

One hundred and seventy years of crunch. Told in sixty seconds.

The film

60s · 16:9

Sworn testimony

the timeline.

1853

Saratoga Springs

A diner sends back fried potatoes for being too thick. George Crum slices them paper-thin out of spite. The chip is born of pettiness.

1920s

The Bag

Laura Scudder seals chips in wax paper. The chip stops being a restaurant garnish and becomes a thing you carry home.

1932

Mass Production

Herman Lay drives the South selling chips from his car trunk. The chip goes national.

1958

Seasoning

Salt gets company. Flavor becomes a variable, not a constant.

1964

The Curve

Pringles abandons the slice entirely. The chip is now an engineering problem.

2026

The Chipter Scale

Someone finally measures all of it. 1.0 to 10.0. Seismic Snack to Off the Chipter.

the history continues.

Every chip on the Chipter Scale.

Browse reviews →