The record
a brief history
of the chip.
One hundred and seventy years of crunch. Told in sixty seconds.
the film.
60s · 16:9
the timeline.
1853 — now
1853
Saratoga Springs
A diner sends back fried potatoes for being too thick. George Crum slices them paper-thin out of spite. The chip is born of pettiness.
1920s
The Bag
Laura Scudder seals chips in wax paper. The chip stops being a restaurant garnish and becomes a thing you carry home.
1932
Mass Production
Herman Lay drives the South selling chips from his car trunk. The chip goes national.
1958
Seasoning
Salt gets company. Flavor becomes a variable, not a constant.
1964
The Curve
Pringles abandons the slice entirely. The chip is now an engineering problem.
2026
The Chipter Scale
Someone finally measures all of it. 1.0 to 10.0. Seismic Snack to Off the Chipter.
the history continues.
Every chip on the Chipter Scale.