Industry Insights
1 MIN READ
The Physics of Crunch: A Deep Dive Into Potato Chip Density
Marcus Crunchwell
THESEISMICSCALEFORSNACKS
Rating chips so you don't have to guess.
Professional chip criticism. Seriously.
9+
Reviews
3
Badge Tiers
10.0
Max Score
RECENT REVIEWS
THE CHIPTER SCALE
TRAGIC
1
WEAK
2
FORGETTABLE
3
MEDIOCRE
4
ACCEPTABLE
5
DECENT
6
SEISMIC
7
TECTONIC
8
EPICENTER
9
OFF CHIPTER
10
CHIPTER SCORE
01
CRUNCH
The structural integrity and auditory satisfaction of the bite.
02
FLAVOR
Taste profile intensity and authenticity to promised experience.
03
AFTERTASTE
The lingering impression. Does it haunt or delight?
04
SEASONING
Distribution consistency. No naked chips allowed.
05
BAG RATIO
Chip-to-air ratio. We measure disappointment by volume.
BADGE THRESHOLDS
7.0+
SEISMIC SNACK
8.0+
TECTONIC CRUNCH
9.0+
EPICENTER ELITE
10.0
OFF THE CHIPTER
STATISTICAL REALITY
AVERAGE CHIP5.8
CHIPS ABOVE 7.023%
CHIPS ABOVE 8.012%
CHIPS ABOVE 9.02%
HOW WE CALCULATE
EXAMPLE: DORITOS BLAZE
CRUNCH8.5
FLAVOR8.3
AFTERTASTE8.2
SEASONING8.6
BAG RATIO8.4
OVERALL8.4
“Five metrics. Equal weight. No mercy.”
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